My journey in beauty and cosmetics began when I was fifteen years old, living as a Pakistani teenager with big dreams. I had my makeup professionally done for my sister’s wedding, and other several occasions, but I did not like what I saw. When I saw photos of myself, I realized the makeup wasn’t applied with me in mind. For this reason, I thought cosmetics were simply not made for me.

But my insatiable curiosity for intricate makeup design and color science could not be denied, and I decided to try again, this time by my own hand. I was drawn by the beauty of makeup being worn by models in magazines but wondered how I could bring that level of professionalism to myself and those around me. To me, it was about looking good, feeling great, and creating value in your own self-worth. I spent my summer earnings on every reputable makeup brand I could find and practiced on myself and my younger sisters, and my friends, who smiled at their pretty little reflections in the mirror.

I never knew that the happiness they felt would turn into a career for me, but now with more than four decades of experience in the beauty business and coaching, and over thirty years of experience working on an executive level with luxury skincare, spa and makeup companies, I can say confidently that it did, and I’m tremendously grateful.

What really drove my desire to change the cosmetics industry was seeing how it worked on the inside. Customers would buy certain products, but rarely learn about how to use them the right way. I made it my mission to show my clients how beauty products can be used effectively and can enhance their feeling of self-worth, all the while making their products work for them and their money!

I decided to help out women around the world 

who felt unhappy, discouraged, and rejected like I was feeling when I was young, by letting them see their self-worth. When they look good, they feel great! I hope to help make this world a little better with my optimism and experience in cosmetics and skincare, so please join me as we move to empower beauty in this world. My goal is to provide my clients with simple and easy steps on how to expertly apply makeup and skincare, all while also valuing their investment in cosmetic products. I’m looking forward to consulting with you on your journey!

Glam By Wafaa